National campaign expanding HNIC broadcasts to multilingual audiences. Led social strategy, community engagement, and real-time activation.

Contributed to digital storytelling and fan rollout for a collectible product line celebrating hockey heritage.

Managed multilingual community engagement and real-time rollout across Molson Canadian channels.

Recognized for impact with diverse audiences. Campaign results included 32M paid impressions and 55.5M earned impressions.

Integrated PR, digital, and social to elevate inclusivity and extend national reach.

Digital engagement rollout for a national activation that sold over one million bottles and delivered a 27.8% sales lift.

Social engagement and fan-community rollout across Molson Canadian channels, driving national excitement and coverage.

Multilingual engagement advancing inclusion through culturally sensitive communications and community management.